As revealed in a recent earnings call, Coursera’s strategy is to integrate into existing university curricula, prioritizing ‘Coursera for Campus’ over its own online degree programs.

This is the first major move by Udemy’s new McKinsey-veteran CEO, who is prioritizing enterprise efficiency over the founder’s product vision.

The new curriculum embraces project-based learning, with other certifications soon to be updated similarly.

Udemy’s latest ‘Strategic Business Update’ uses corporate euphemisms to signal job cuts while pivoting to enterprise clients.