TL;DR Duolingo is targeting 100 million DAUs by 2028. It took the company 13 years to get its first 50 million DAUs. The new strategy includes more AI features for free users, deeper language courses, and growth of Chess, Math, and Music. But the strategy sacrifices short-term growth for long-term results, and von Ahn is calling 2026 its investment year without significant results.   It took Duolingo 13 years to get 50 million DAUs. CEO Luis von Ahn wants to double it in three years. For yea

In Q4 2025, Duolingo announced it would let go of $50M in bookings to reach 100 million daily active users (DAUs) by 2028; a strategy Class Central covered in detail last month.  2026 is its “investment year,” and Q1 was the first quarter of execution. So far, the plan seems to be working. The Expected Results: Low Bookings, High DAUs Duolingo is running multiple tests to improve the free experience: spoken tokens for speaking practice, Speaking Adventures for real-world conversations, and fla

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