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Chasing 100M Daily Users, Duolingo Reconsiders Ads, Paying Influencers, and Its Most Expensive Plan
This year, Duolingo announced a major strategic shift: from monetization to user growth, with a target of 100 million daily active users by the end of 2028.
To get there, it needs to grow about 25% year over year, every quarter. In Q2 2026, daily users grew 23%, to 58.7 million, the first time growth has sped up in two years.
Duolingo also disclosed a roughly $10 million bonus that pays out if Q4 growth hits 25% or more.
Paid subscribers grew by about 200,000 in the quarter, the fewest since 2
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Duolingo’s 2026 Strategy: The Road to 100 Million DAUs
TL;DR
Duolingo is targeting 100 million DAUs by 2028. It took the company 13 years to get its first 50 million DAUs.
The new strategy includes more AI features for free users, deeper language courses, and growth of Chess, Math, and Music.
But the strategy sacrifices short-term growth for long-term results, and von Ahn is calling 2026 its investment year without significant results.
It took Duolingo 13 years to get 50 million DAUs. CEO Luis von Ahn wants to double it in three years.
For yea
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6 Best Cyber Threat Intelligence (CTI) Courses in 2025
Learn Cyber Threat Intelligence (CTI), threat hunting, and MITRE ATT&CK framework to strengthen your defenses. Real-world APT case studies and understanding attacker TTPs used in modern cyber threats.
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DeepLearning.AI to Cross $100M in Sales on Coursera
Class Central analysis shows how DeepLearning.AI is set to join the $100M club on Coursera, based on SEC disclosures of related-party transactions.
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